The messaging platform has packed six exclusive features at the launch which are Rewatch indicator, Badge, Custom app icons, Best friends forever, Ghost trails on Snap Map, and Solar system. Plus users will be able to get prioritised support from the Snapchat team. The platform provides users access to a bunch of exclusive, experimental, and pre-release features. To recall, Snapchat has launched its Snapchat+ subscription in India earlier this year. Earlier in August, Snap made its way to headlines after it added the opportunity for businesses to connect their catalogues to their AR lens experiences on the app. Snapchat has been a massively growing platform when it comes to showcasing the best AR try-on capabilities for some time now. The Halloween try-on Lenses may be found on the Disguise costumes account. To get started with using on the app, users need to simply select full-body features to shop for Halloween costumes on Snapchat, After shooting this AR lens, Snapchat’s newly developed computer vision technology will be trying to superimpose the product picture onto the user body in the shot and they may shoot a Snap and share it with friends. Moreover, there is an increasing number of merchants and businesses who are moving into introducing augmented reality technologies in their platforms which would be helping them to allow the users to try on the products they are selling. In the survey, it was reported that the most common reason individuals use augmented reality is for shopping. Reportedly, Snapchat performed a survey with a consulting firm called Ipsos.
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